Business intelligence is often used to inform decision making regarding product development, marketing campaigns, and business strategy. BI can be used by CIOs to manage information from various data sources, such as internal and external databases, spreadsheets, and other forms of data management.

Data analytics, on the other hand, is focused on using the data to make decisions. This means that it helps businesses to understand what information they need and how best to use it to make decisions...

This episode is also available as a blog post: https://zaszambia.wordpress.com/2022/05/28/5-key-differences-between-business-intelligence-and-data-analytics/