Spotify recently released the results from their first-ever Fan Study, where they broke down tons of user data into 15 insights to help us grow as artists on the platform. 

Pulling all their data from Spotify for Artists over the past several years, they were able to put together a collection of important takeaways from streams, to listener behavior, to merch. It's all there. 

I read through the entire Spotify Fan Study to pull out what I think are the top 5 key takeaways that we can use to improve our music marketing and grow our businesses and our revenue as artists in the creator economy. 

Watch the original video on my YouTube channel. 

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