Every quarter, I go through an exercise where I sit down and really analyze what I'm optimizing for in my business. It has been critical to its growth (and my sanity), and I wanted to take some time and share why and how you should be doing the same for your private practice.

It all boils down to having a focus when growing your business. You just can't optimize for everything. Today, I'm walking you through your options for what you can focus on. The different areas are profit, revenue, stability, scaling, and removing the business owner.

I promise you that a refined focus will help move you toward your business goals and give you a clearer path to get there. Optimization comes with sacrifice, but the reward of watching your business flourish in the ways you want it to makes it all worth it!

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