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5 Keys to an Effective Outbound Sales Strategy
Episode 8: 5 Keys to an Effective Outbound Sales Strategy with Kevin Warner
Less than ten years ago, email was the dominant marketing channel being used across the United States, but since 2014 there has been a huge evolution in the outbound sales field. In today’s world there are a multitude of different sources from which we consume marketing information, and in order for companies to thrive, they need to make use of a multichannel approach. In today’s episode we are joined by Kevin Warner, the CEO of Leadium, and an expert in developing outbound sales strategies across the different available platforms. Tune in to hear about Kevin’s journey in the sales world, and gain insights into the elements that he believes are essential to creating a successful strategy; from dealing with data to the consistency of individual sales reps. We also discuss some of the roadblocks that Kevin has noticed through his years of experience, and how he thinks these can be ironed out in the future, which looks like it holds lots more growth for the field of outbound sales!
Key Points From This Episode:
Kevin explains how he entered the world of sales.
Advancement that has occurred in sales in recent years.
How sales methods have changed since Kevin began working in the field.
A factor that prevents companies from transitioning to phone sales.
The potential of multichannel sales strategies.
Differences between outbound and inbound sales.
Why it’s so important to understand the metrics in order to make the best use of outbound sales.
A current trend that Kevin has noticed in sales, and why it is problematic.
Reasons that an automation tool is a must-have for outbound sales.
Success in outbound sales requires a sales engagement platform (tip number one!), and Kevin shares top three recommendations.
Sam’s number one and Kevin’s number two top tip; focus on your market and the data.
How to figure out the engagement channel that works best for you, and why this is Kevin’s tip number three.
The biggest challenge that Kevin sees in the outbound sales sector.
Sentiment towards cold calling that exists in the US today.
Kevin’s thoughts on how companies should structure their outbound sales teams in the future.
Tip number four: think carefully about your messaging.
Consistency is key; Kevin explai
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By Sales SamuraiEpisode 8: 5 Keys to an Effective Outbound Sales Strategy with Kevin Warner
Less than ten years ago, email was the dominant marketing channel being used across the United States, but since 2014 there has been a huge evolution in the outbound sales field. In today’s world there are a multitude of different sources from which we consume marketing information, and in order for companies to thrive, they need to make use of a multichannel approach. In today’s episode we are joined by Kevin Warner, the CEO of Leadium, and an expert in developing outbound sales strategies across the different available platforms. Tune in to hear about Kevin’s journey in the sales world, and gain insights into the elements that he believes are essential to creating a successful strategy; from dealing with data to the consistency of individual sales reps. We also discuss some of the roadblocks that Kevin has noticed through his years of experience, and how he thinks these can be ironed out in the future, which looks like it holds lots more growth for the field of outbound sales!
Key Points From This Episode:
Kevin explains how he entered the world of sales.
Advancement that has occurred in sales in recent years.
How sales methods have changed since Kevin began working in the field.
A factor that prevents companies from transitioning to phone sales.
The potential of multichannel sales strategies.
Differences between outbound and inbound sales.
Why it’s so important to understand the metrics in order to make the best use of outbound sales.
A current trend that Kevin has noticed in sales, and why it is problematic.
Reasons that an automation tool is a must-have for outbound sales.
Success in outbound sales requires a sales engagement platform (tip number one!), and Kevin shares top three recommendations.
Sam’s number one and Kevin’s number two top tip; focus on your market and the data.
How to figure out the engagement channel that works best for you, and why this is Kevin’s tip number three.
The biggest challenge that Kevin sees in the outbound sales sector.
Sentiment towards cold calling that exists in the US today.
Kevin’s thoughts on how companies should structure their outbound sales teams in the future.
Tip number four: think carefully about your messaging.
Consistency is key; Kevin explai