Sales and marketing hand-offs in a nice, linear fashion don’t cut it in the ABM world.

 

Your game plan has to be much more agile and adaptable to lock down the accounts that matter.

 

CEO and co-founder at Engagio and previous co-founder at Marketo, Jon Miller, shares his knowledge in ABM and non-linear marketing.

 

In this episode, we explore:

• The role of the modern marketer
• Metrics and KPIs for ABM
• ABM mistakes to avoid
• ABM must-dos

 

We hope you loved this blog post based on our Data-Driven Marketer podcast where we interviewed Jon Miller.

 

Check us out on Apple Podcasts, or at this link.