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#5 Landor Associates India, MD- Lulu Raghavan, Cultivating Creativity and Harnessing Heterogeneity
“Insights, Ideation, Implementation”
Lulu Raghavan, MD, Landor Associates India has broken down the Branding Process for us into a very digestible format, because “If you’re not a brand you are a commodity” as Philip Kotler has pertinently pronounced.
She has been with Landor Associates for 20 years now having done it all for the firm; From traveling to Kuwait for 3 days every week only 2 months after her first child was born to having setup the India office all by herself- she has generously given us an up-close of her very interesting journey.
We also learn about how we can unshackle our minds to inspire creativity willfully (Beginners Guide to Creativity!), the power of compounding and how handy heterogeneity is (Lulu is a polyglot and that is how she landed her first job as a Naming strategist).
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By The Other 50%“Insights, Ideation, Implementation”
Lulu Raghavan, MD, Landor Associates India has broken down the Branding Process for us into a very digestible format, because “If you’re not a brand you are a commodity” as Philip Kotler has pertinently pronounced.
She has been with Landor Associates for 20 years now having done it all for the firm; From traveling to Kuwait for 3 days every week only 2 months after her first child was born to having setup the India office all by herself- she has generously given us an up-close of her very interesting journey.
We also learn about how we can unshackle our minds to inspire creativity willfully (Beginners Guide to Creativity!), the power of compounding and how handy heterogeneity is (Lulu is a polyglot and that is how she landed her first job as a Naming strategist).