Living Vision with Aaron Velky

5 Lessons Wicked Taught Me About Scaling a Visionary Business


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What does a green witch, a global fanbase, and a $1.5B Broadway empire have to do with scaling YOUR business?

In this episode, we break down 5 powerful business lessons from Wicked's leap from stage to screen, lessons every founder, entrepreneur, and visionary leader should know. From loyal audiences and legacy brands to reinvention, scale, and storytelling, Wicked offers a masterclass in turning niche success into global impact.

You'll Learn:

  • Why 70% of visionary ideas FAIL to scale and how Wicked avoided it
  • How to preserve your core message while reinventing the medium
  • The key moves Wicked made to expand without losing its loyal base
  • The emotional and strategic cost of real growth
  • What YOU must upgrade in your leadership to scale sustainably

Whether you're growing a brand, transitioning your business model, or thinking about your own "quantum leap", this is for you.


🔔 Subscribe for more visionary strategy, creative thinking, and behind-the-scenes business breakdowns.

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Living Vision with Aaron VelkyBy Aaron Velky

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