If you don't have at least a fundamental understanding of market sophistication than you are operating on luck.  There is no consistency when relying on luck.

If you work in an marketing in any capacity or own or manage a business...you MUST learn about market sophistication.

In this episode Rob Taormina explains the five levels of market sophistication in a way that everyone can understand and how you can apply it to your current projects, business and advertising campaigns.

• What are the 5 levels of market sophistication?
• How can I apply market sophistication to my business?
• How to gain an edge over my competitors?
• What is a new mechanism in stage 3 of Market Sophistication?
• Who is Eugene Schwartz?
• Where can I buy Breakthrough Advertising by Eugene Schwartz?
• Who is the best marketer or advertiser of all time?
• How to become THE recognized brand in your industry?
• How to out-sell or out-perform your competition?
• Why is market sophistication important?

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