We are back at it again. John and Eric start out reveling in the upcoming Super Bowl matchup between Brady and Mahomes. The Big Ws handed out this week go to Naomi Osaka and Workday, as well as Citi and Justin Thomas. In a new segment, the guys dive into some X’s and O’s, breaking down a massive deal from July 2020 between Procter & Gamble and the International Olympic Committee.

Our guest this week is Matt Hill. Matt is a Consultant at Next Up Partners, and has vast experience in the sports industry including stops with the NFL, MLS, adidas, and GMR Marketing.

Reminder to go to sportsbizcamps.com to learn about and support our impact partner, Sports Biz Cares.

Notes

Naomi Osaka & Workday

Citi & Justin Thomas

P&G & the IOC - The Measure of Greatness

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