This week, we'll be discussing how to leverage the power of the news media to amplify your company's brand locally. These are low-cost secrets (some don't cost a dime) for getting more exposure for your business. 

My guest is Emily Richett, a former TV news reporter and now the CEO of HAPPY PR, an award-winning publicity agency that helps put companies in the spotlight.

The discussion is from a previous interview I did with my good friend Sean McCool a few weeks ago.