Predictable B2B Success

5 Methods for sales coaching to gain trust and achieve revenue growth with authenticity


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In this Predictable B2B Success podcast episode, we have a fascinating conversation with Alan Versteeg, a sales coaching and management development expert. Alan shares his revenue growth insights on the power of having a framework for coaching, how to create behavior change through questioning, and the importance of discipline in achieving success in sales.

But it wasn't always smooth sailing for Alan. 

In fact, he got fired from four sales jobs before finding his true passion for driving growth through developing sales managers. We dive deep into the world of coaching and discover how it can be the secret weapon for sales organizations. 

Alan debunks Hollywood's portrayal of sales professionals and reveals the key attributes that make top performers stand out. Don't miss this episode as Alan challenges the status quo and shares practical strategies for achieving predictable success in B2B sales. Get ready to learn, grow, and be inspired. It's time to unlock your full revenue growth and sales potential with Alan Versteeg on Predictable B2B Success!

Some areas we explore in this episode include:

  • The importance of having a framework for coaching managers
  • The speaker's journey from engineering to sales
  • The role of the reticular activating system in shaping thinking and behavior
  • The goal of coaching to create a shift in behavior, not just impart knowledge
  • The distinction between setting goals and setting expectations in sales organizations
  • The correlation between coaching and increased control, winning more deals, and maintaining a healthy sales pipeline
  • The blind spots in organizations' approach to coaching and managing pipelines
  • The framework for assessing value, volume, velocity, and shape in sales pipelines
  • The importance of discipline and establishing a culture of execution in achieving success
  • The traits, mindset, and skills of top-performing sales professionals
  • And much, much more.
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Predictable B2B SuccessBy Sproutworth

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