Brand and branding often are thought of as confusing and frustrating or to go the opposite direction - oversimplified as being only the logo, color, and tagline of a business. Making these five mindset shifts will lead to branding success.

I'd like to say these five mindsets were of my own creative writing and intellect - but that would not be giving credit where credit is due. I found these from a post by dailycreative.io. When I saw their post, I was struck by the truth behind these five mindsets. 

In this episode, I provide context to each of these mindsets.