"5 minutes with" is a quick peek into the lives of marketing leaders. We ask a few more personal questions than in our full-length CleverTap Engage episodes. In this chat with the chief brand officer of HelloFresh, hosts John Koetsier and Peggy Anne Salz ask her about creative, growth, business impact, engagement, and retention.

Topics we cover:

- What was the most impactful creative you ever experienced in an ad?

- What was the most difficult part of HelloFresh almost doubling in size in a year?

- How do you know when you have the creative just right?

- What is the hard-core bottom-line business impact of amazing creative?

- What is the best mobile app experience you remember?

- What is your top tip for boosting mobile user retention?