CleverTap engage: CMO podcast

5 minutes with James Morehead, CMO of Acorns


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We recently had James Morehead on for a full episode of CleverTap Engage. "5 minutes with" is a quick peak into the lives of marketing leaders via a few more personal questions.

What we ask:

When your grandparents ask what you do, what do you say?

Favorite work moment of all time?

What’s the best recent example of customer engagement you personally experienced?

Is any CMO ever really, truly, completely satisfied with their logo?

What is the most important thing a CMO can do?

How do you want customers to feel when they close the Acorns app?

How often do you want people to open the Acorns app?

What is your top tip for marketers who want to boost customer retention?

...more
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CleverTap engage: CMO podcastBy John Koetsier & Peggy Anne Salz