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5. Modern Masonry Systems, Seismic Testing & the Future of Adhered Veneers with John Gallup
What does it actually take to build safer, longer-lasting adhered masonry systems in one of the most demanding climates and seismic regions in North America?
In this episode of In the Mix, Adam sits down with John Gallup formerly a representative of Laticrete, now with HydroBlok, to break down the evolution of adhered veneer masonry, the science behind modern installation systems, and the code changes reshaping the industry.
From polymer-modified mortars and waterproofing assemblies to seismic shake-table testing at Portland State University, John shares how innovation, testing, and collaboration are helping architects, contractors, and engineers build smarter and more sustainably.
This conversation dives deep into the technical side of masonry systems while also exploring the real-world challenges of labor, climate, moisture management, and long-term durability in the Pacific Northwest.
In this episode, we cover:
- John’s journey into the construction and masonry industry through Laticrete
- What Laticrete actually does—and how the company evolved from tile systems into masonry veneer systems
- How the Pacific Northwest climate creates unique moisture and freeze-thaw challenges
- Why fluid-applied waterproofing membranes are becoming essential in modern systems
- Inside the seismic testing initiative conducted at Portland State University
- The biggest advantages of thin veneer systems compared to traditional full-bed masonry
- Where masonry materials, chemistry, and installation technology are headed next
About the Guest
John Gallup is a Technical Sales Representative for Laticrete, specializing in tile, stone, and adhered veneer masonry systems throughout Oregon and the Pacific Northwest. With extensive experience working alongside architects, contractors, distributors, and industry organizations, John has played a key role in advancing modern masonry veneer systems, code development, and seismic testing initiatives in the region. He is deeply involved in industry advocacy, education, and helping drive innovation in high-performance masonry assemblies.
Connect with John:
LinkedIn: https://www.linkedin.com/in/john-gallup-9a719419
https://www.laticrete.com/
https://www.hydroblok.com/
View all episodes
By Adam HutchinsonWhat does it actually take to build safer, longer-lasting adhered masonry systems in one of the most demanding climates and seismic regions in North America?
In this episode of In the Mix, Adam sits down with John Gallup formerly a representative of Laticrete, now with HydroBlok, to break down the evolution of adhered veneer masonry, the science behind modern installation systems, and the code changes reshaping the industry.
From polymer-modified mortars and waterproofing assemblies to seismic shake-table testing at Portland State University, John shares how innovation, testing, and collaboration are helping architects, contractors, and engineers build smarter and more sustainably.
This conversation dives deep into the technical side of masonry systems while also exploring the real-world challenges of labor, climate, moisture management, and long-term durability in the Pacific Northwest.
In this episode, we cover:
- John’s journey into the construction and masonry industry through Laticrete
- What Laticrete actually does—and how the company evolved from tile systems into masonry veneer systems
- How the Pacific Northwest climate creates unique moisture and freeze-thaw challenges
- Why fluid-applied waterproofing membranes are becoming essential in modern systems
- Inside the seismic testing initiative conducted at Portland State University
- The biggest advantages of thin veneer systems compared to traditional full-bed masonry
- Where masonry materials, chemistry, and installation technology are headed next
About the Guest
John Gallup is a Technical Sales Representative for Laticrete, specializing in tile, stone, and adhered veneer masonry systems throughout Oregon and the Pacific Northwest. With extensive experience working alongside architects, contractors, distributors, and industry organizations, John has played a key role in advancing modern masonry veneer systems, code development, and seismic testing initiatives in the region. He is deeply involved in industry advocacy, education, and helping drive innovation in high-performance masonry assemblies.
Connect with John:
LinkedIn: https://www.linkedin.com/in/john-gallup-9a719419
https://www.laticrete.com/
https://www.hydroblok.com/