In the second of our Mojo Bites series, we discuss the rise of the social media influencer and vlogger. In 2017, the social media influencer market was valued at $2 billion, but this is set to reach a whopping $10 billion by 2020, according to Ad Week. Love it or hate it, this market is growing and it’s here to stay. 

Large brands have recognized the value of linking in with successful vloggers, influencers and celebrities to harness the power of their large following. So, does this spell the end of the Ad Guys, the Mad Men of advertising as we traditionally know it? And if so, what are the new rules of engagement for brands in this space, given some reports of influencers buying followers and also some talk of a growing trend towards live vlogging?

Here at Storyful we identify what’s real, what’s relevant and what’s valuable for brands across the complex social media landscape, allowing creative agencies and brands to harness social media and the power of influencers, and to strategize the best social campaigns.

Our panelists for the second of our Mojo Bites are:

[FIONA MAGUIRE](https://twitter.com/mamma_magic): Mojo Vlogger.

[JOANNE SWEENEY-BURKE](https://twitter.com/tweetsbyJSB): CEO of Digital Training Institute.

[MEAGHAN MCKEON JOYCE](https://twitter.com/MeaghanMcJ): Producer for ‘BalconyTV Galway’.

[WYTSE VELLINGA](https://twitter.com/WytseVellinga): Mobile Storyteller - Omrop Fryslân.