UPGRADE TO LUXURY | CocoSpark

#5 | Networking VS Social presence


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Network or Online Presence: Which One Will Get You Luxury Clients?

In this episode of UPGRADE TO LUXURY, Maddy and Alex break down one of the biggest questions for entrepreneurs aiming to attract high-budget clients:

๐Ÿ“Œ Do you need a strong network, or can a powerful online presence be enough?

The answer? It depends on YOU.

๐Ÿ’ผ Some luxury brands thrive purely on word-of-mouth and private connections.
๐Ÿ“ฑ Others, like Jacquemus, have built empires through social media presence alone.
๐Ÿ“Š And according to McKinsey, 70% of luxury purchases are influenced by online touchpointsโ€”but Bain & Co. reports that 50% of ultra-wealthy clients prefer personal referrals.

In this episode, we cover:
โœ”๏ธ Key questions to determine whether networking or online presence is your best move
โœ”๏ธ Real-life examples of businesses that succeed with either strategy
โœ”๏ธ Practical steps to leverage both approaches to attract premium clients

๐ŸŽฏ Whether youโ€™re more comfortable shaking hands at VIP events or posting content online, this episode will help you choose the strategy that works best for you.

๐ŸŽง Listen now and start building your high-end client pipeline! ๐Ÿš€

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UPGRADE TO LUXURY | CocoSparkBy CocoSpark