The most important hour you can spend with a potential client. The one where they get to test you out as a trainer and you get to test them out as a client! This hour usually ends with your close and the potential to have built enough rapport (trust) and value with them that you inspire that potential client to become a paying customer -- taking a BIG step in the direction of their goals.

Learn how to structure the session, the to do's and not to do's, and how to implement the session so that the test drive is smooth and meaningful for both you and them no matter the outcome. If you follow this pathway, however, you'll find the outcome is more often than not, a new client!

Happy test driving!