Our guest Prabhu Soundarrajan is President Elect of the International Society of Automation where he is responsible for strategy to create a better world through automation. He has over 20 years experience as tech executive in Fortune 100 and VC/PE-backed companies with various roles including business transformation.

In this episode Prabhu and Bruce discuss:

• The concept of the digital dress up.
• The different value drivers used.
• Profile of digital dress up candidate companies.
• Case study where multiple was expanded from 10x to 15x.

Related links you may find useful:

• Prabhu's personal page
• Safety and profitability article
• Season 1:Related episodes 
• Season 2: Episodes and show notes
• Season 2 book: The Private Equity Digital Operating Partner
• Season 1 book: IoT Inc
• Training: Smart  digital transformation certification