I've been thinking a lot about what singer/songwriter Mike Mattison told me in our recent interview, about what it means to become a professional in your craft. Some of his advice can be challenging to those who go into the arts for the love of it. If you are a writer looking to get to the "next level" in your career, so much of what Mike shares may be useful. In this episode, I share five powerful lessons on how to connect with your audience.