The Everyday Storyteller

5 practical ways you can use storytelling.

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When should you use storytelling in your business? Can I give you a hint? Always

In this episode, I share ideas for where you can share your stories. 

  1. Customer case studies. Check out the video success stories used by Google Ads for inspiration
  2. Social media. Dove‘s Instagram account is a fab example of combining powerful imagery and cleverly written captions.
  3. On your website. Everyone loves a back-story so how about switching up your about me section with your story. Check out my website for how I’ve put this into action.
  4. Award nominations. Using stories in award entries is a great way to bring what you do to life, even if it’s quite complex and maybe not particularly sexy.
  5. Pitches, bids and tenders. Although not the most obvious, storytelling works incredibly well when pitching for work.

    6. Want to continue the conversation or get some extra support with telling your story?

    Find me:

    On Instagram: @22storiesandme

    On LinkedIn: linkedin.com/in/hilarysalzman

    Online: www.22-stories.com

    This podcast is produced by the brilliant Suzi @story_publishing

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    The Everyday StorytellerBy Hilary Salzman