There's nothing more exciting for a tech startup than the moment when you finally get your product into the hands of consumers. But with so many new kits and devices hitting the shelves all the time, what can you do to give your product the best chance of success when it hits the market?

In this week's episode of The Business of Engineering Podcast, we discuss the most important preparations and investments you should be making before your tech product goes on sale - and some of the common pitfalls you should be avoiding. 

Contributors to this episode are:

Chris Burgess - CEO of Binary Bots, a smart toy inventor using robots to teach children the fundamentals of coding. After starting in the education sector, Binary Bots recently launched their products into the retail market. 

Gareth Gadd - Chief Business Development Officer at Compliance Compendium, a cost-effective, cloud-based application suite that helps businesses to achieve most of their UK Data Protection Act (2018) and EU GDPR obligations.

Natasha Barber-Evans - Regional Manager & Director at the Natwest Business Accelerator, a program that enables entrepreneurs across the UK to reach their full potential through coaching, mentoring and one-to-one support. 

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The Business of Engineering is the new podcast from element14, the online community of leading global development distributor Premier Farnell.

With over 500,000 registered members, element14 is the world's largest dedicated online community for engineers, makers and tech professionals, representing the industry standard for electronics collaboration.