For sale by owner listings offer a quick and easy way for agents to build their listing inventory. Half the battle is determining whether or not a prospect is in the market to sell their home, and you already know that! All that’s left to do is effectively engage them through sales and marketing activities.

Unfortunately, the motivations behind owners choosing to sell their own homes can be quite powerful, meaning the objections you’ll face will be much more difficult to overcome. Once you understand what their pain points are, you’ll be able to navigate those objections with ease. Listen along as Isaiah Colton, Jim Knetsch, and John Didio take a deeper dive at the psychology behind FSBO listings and discuss 5 ways you can overcome their powerful objections.