It’s that time of year when everyone is thinking about giving gifts … making lists … and searching for just the right item to give to each recipient. But what about trade show gifts – How much thought goes into what you’re giving away in your booth? If you’re like a lot of exhibitors, probably not nearly enough. So here are five questions you should be asking before you even think about ordering anything to be shipped to your next show. What best aligns with your goals and message for the show? Perhaps you want to increase visibility or motivate sales.