This week's guest is the CEO of NetElixir

Udayan Bose founded NetElixir with a vision to provide online

marketers worldwide with a paid search campaign optimization solution

capable of delivering magical performance. Udayan recognized the

potential of search marketing as an essential advertising channel in

2004. Having experienced first-hand the complexity involved in running

a profitable paid search campaign, he was driven to develop a system

that delivers predictable and efficient campaign performance, allowing

marketers to fully leverage the power of paid search as a high value

sales generator.

Prior to starting NetElixir, Udayan was Director of Business

Development for PartyGaming, the world's largest online gaming

company. In this role he was responsible for building a new business

unit from scratch, PartyBingo that went on to become a major revenue

generator for the Company.

Udayan regularly lectures the MBA classes at the Johnson Graduate

School of Management, Cornell University; Zicklin School of Business,

Baruch, NY and the Indian School of Business, Hyderabad. He has been

featured in The New York Times, Forbes and Time magazines.

Udayan holds a Bachelors Degree in Chemical Engineering from the

Indian Institute of Technology, Delhi.