“But shouldn’t I have something to sell before I start creating content?”

That’s a question I hear often, and my response is always, “No. You should create content so you know what to sell.”

Here’s the thing. Content invites conversation. It helps you to refine your processes and your unique stance on topics that matter to your audience. It forms a foundation upon which you can build (and market) a sustainable business.

That’s just one of the reasons I put content first in my business, and why I advise all of my clients to do the same.

Today on the podcast I want to tell you five reasons content comes first in my business. I’ll share how I leverage content to build relationships, make sales, and yes, decide what courses and programs I should be creating for my clients. And I’ll let you in on maybe the biggest benefit of content creation that no one else talks about.

Prefer a transcript? Here you go!

What you’ll learn in this episode:

Resources mentioned: