According to the Irish Whiskey Association, combined sales of Irish whiskey are growing at a rate of 250,000 bottles a week. This year will be the first year in over 100 years that Irish whiskey sales globally will top 10 million cases. 90 million liters of whiskey will flow down the throats of lucky drinkers around the world. That’s enough whiskey to…..well….to have a good time! In this episode we’ll explore the reasons behind this growth.