Ticket trades only get you so far. We break down four common approaches to influencer marketing for cultural attractions – media nights, CVB co-ops, big local publishers, and amplified influencer campaigns – and explain why paying creators often drives the best results.

We talk about…

• How to reach audiences who aren’t already coming by proactively recruiting creators that match growth goals, including bilingual voices.
• Why paying creators lets you control the brief, from must-hit talking points to keywords that rank for “things to do in [city].”
• How nano and micro creators function as your on-platform video team, delivering Reels and TikToks built for performance.
• Storytelling prompts that brand spots can’t do, like dynamic pricing walk-throughs, parking tips, and hidden-gem highlights.
• The role of ad codes and usage rights so you can boost creator posts, measure ticket sales, and compare creator vs brand assets.

This podcast is produced by Attend Media.

Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media

Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com