The Customer Is AwareThe customer today is way more well informed, educated and indulgent than he/she ever was.

There is no way that he/she can navigate the ideal marketing path for their brand using traditional methods.

For example, banks are using fintech to drive individualised sales campaigns and promotions using data from your credit card usage patterns.

Live by a Martech PlaybookToday’s CMO must be able to not only adopt and adapt technology but also contribute to innovation in marketing technology.

CMOs must learn to mine the right data, study and analyse it in the right manner and further utilise it to create unique, personalised experiences for their consumers. | To read full story, visit https://startuparound.com/read/1585461605.840707/5-Reasons-Why-Being-A-CMO-Is-Challenging-In-2020?ref=audio_experience