An Employee Advocacy program without a connection to a real Internal Communication function is like a train without an engine.

A linked effort delivers some serious benefits and traction.

👉 Internal Communication drives the quality of information and frequency of flow to Employee Advocacy participants (namely employees).

👉 Internal Communication supports Employee Advocacy to a diversity of stakeholders - Employee Advocacy is not a one size fits all thing.- different employees will want to share different info with different customers and stakeholders, and robust Internal Communication will educate and involve them so they share the right info

👉 Employee Advocacy, in turn, can feed into Internal Communication, so the business is more aware of what’s on customer and stakeholder agendas (especially where Employee Advocacy isn’t just about distributing content but improving the way employees engage with customers.

👉 Appropriate content shared externally will reinforce key messages with word of mouth, driving commercial and internal benefits.

👉 Employee advocacy can serve so much more than just marketing goals. It can be HR-driven in terms of employer brand recruitment. It can amplify your public affairs agenda too. So there is a significant impact potential for employee advocacy programs. Good comms are the glue that consolidates all those impact areas.

Join the Great Comms Debate 5: https://app.livestorm.co/smarp-1/the-great-comms-debate-5