Think of your Magic Method as outlining your unique process for transformation and results, step by step. As it would apply to every client who fits your target market and is experiencing the problem, challenge or situation you solve for.Each step has clearly defined outcomes -- or results -- along the way. When your potential clients see the solution to their problem laid out like this, they feel understood, they feel excited and they feel a tremendous amount of confidence you can help them, and you have way more certainty that you can too. But your Magic Method will need to be midwived into possibility in order to overcome the blind spots and bias that blocks the shining light and clarity you need to confidently go about sharing it.