In this episode of the Humble&Brag podcast, Calum and Ed discuss the five key reasons every business should build out their brand on YouTube.

We'll cover:

00:00 Introduction to the Podcast

00:05 The Importance of YouTube for Businesses

00:35 The Scale of YouTube

01:28 The Resilience of YouTube as a Channel

02:28 The Financial Benefits of YouTube

03:33 The Spillover Effects of YouTube

04:47 The Multiplier Effect of YouTube

07:02 YouTube as a Multi-Channel Platform

09:36 Creating a Competitive Advantage with YouTube

12:17 Conclusion and Final Thoughts

Enjoy!

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