Have you ever felt like you're spending SO much money "investing" in your business, but you don't have much to show for it? As we continue our goal-setting series, we are talking about the topic of investing in growth. Specifically, why are so many creative entrepreneurs over-investing in our businesses and not seeing any return?

On this episode we are diving into 5 misunderstandings that are leading you (and me) to spend too much money on our businesses:

• Misunderstanding 1: We don't know the difference between an investment and an expense.
• Misunderstanding 2: We spend money like a startup when really we are building a lifestyle business.
• Misunderstanding 3: We don't know where we are in the process of building a business.
• Misunderstanding 4: We don't realize the role that our businesses are meant to play in our overall financial plan for our lives.
• Misunderstanding 5: We overestimate the impact that a single investment can have on our growth.

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