Finding and acquiring new customers is critical for your business.

In this episode I share the 5 pitfalls I most frequently see commercial contractors making when trying to attract new business.

I'll also share techniques to overcome these shortcomings so you can dramatically improve your lead generations and customer acquisition

(0:00) Introduction and challenges of finding new business

(1:44) Five pitfalls that limit lead generation and new business growth

(4:43) Effective prospecting strategies in sales

(10:51) Overcoming phone call phobia and managing the sales process

(14:33) Asking the right questions before bidding and presenting your bid

(16:39) The importance of having a written sales plan

(18:08) Identifying successful end user segments and focusing on lifetime customer value

(20:36) Reawakening past customer relationships and the necessity of client relationship management

(23:01) Maintaining customer engagement through email marketing

(24:57) Recap, closing remarks, and reminders