In this episode we talk about Design Strategy and UX Research. Ross Mitchell is an experienced design leader that gained experience from the automotive field at Ford to the entertainment industry at AT&T as a director of UX Research and Strategy who gained experience in both in-house teams and design consultancies. Before his corporate experiences, he was also working at design agencies like RKS Design and served as an Adjunct Professor at CCS. Nowadays he is building WHOA as a Co-founder and Managing Director of the agency which bridges the sectors of research, strategy, innovation and design.