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October 01, 2020

5: S1 E3: How Customer Loyalty will change in a post-COVID world

35 minutes

In this week’s episode of ‘Digital Careers Meets’, we discuss: ‘How Customer Loyalty will change in a post-COVID world’.

My guest is Paul Smitton, CEO at Asia Miles, part of Cathay Pacific. He is responsible for managing Asia’s leading travel and lifestyle rewards programme, which has a portfolio of over 12 million members and more than 800 business partners worldwide.

In this episode we cover:

What's changed around customer loyalty through COVID-19

The importance of earning trust and taking a long-term view towards customer relationships

Digital innovation including improving customer loyalty through a better digital experience

Why data is a powerful asset for personalisation but also needs to be deployed appropriately

How managing data privacy is so critical to reinforcing brand trust

Recognising that values and culture are intrinsic to employee loyalty

Hiring within digital is difficult so how to make your employer brand attractive to digital talent

If you’re looking to hire within digital get in touch with me on [email protected] or visit my website www.bartonrock.com

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By Digital Careers