In this Predictable B2B Success podcast episode, host Vinay Koshy welcomes George Storm, the innovative CEO of Break the Box. With a rich tapestry of experience spanning industries like real estate, SaaS, and insurance, George's journey is one of curiosity and relentless pursuit of authentic connections.

As someone who's transitioned from the upper echelons of corporate sales to spearheading his venture, George is no stranger to breaking conventional molds. This episode dives into the burning questions of traditional sales versus customer retention and why fostering genuine relationships rather than just chasing numbers is key to sustainable revenue growth.

George shares compelling insights on how modern sales strategies can integrate AI effectively without losing the human touch. Plus, he reveals why adaptation, emotional intelligence, and curiosity are the untapped superpowers that can set B2B leaders apart in today's competitive marketplace. This episode is a must-listen if you're eager to discover how to reshape your business strategies by infusing creativity and authentic engagement. Tune in to uncover the secrets of accelerating revenue by thinking outside the box—literally!

Some areas we explore in this episode include:

• George Storm's career background and transition to founding Break the Box.
• The main issue Break the Box aims to solve: revenue acceleration.
• The emphasis on customer acquisition versus nurturing existing relationships in sales.
• George Storm's personal areas of strength, such as curiosity and adaptability.
• The importance of soft skills like emotional intelligence in sales.
• The role of data in creating customer experiences and being data-driven versus creative.
• The potential of podcasts as lead magnets and their role in personal branding.
• Integrating AI in sales for data enrichment and improving sales conversations.
• The significance of being authentic and maintaining a conversational tone in sales communication.
• Building a sales and revenue strategy focused on customer success and retention.
• And much, much more...