In today’s show we cover the rise of scooter sharing and how different localised constraints result in different micromobility solutions blooming. Specifically:

- The scooter sharing model that Bird pioneered, why it emerged in Santa Monica and why it might not apply to other contexts.

- The history from the Segway to the hoverboard, Boosted Board and on to the current scooter form factor.

- The local variables that need to be considered for micromobility fleet operators.

- The parallels of the rise of micromobility with early cellular, and the Galapagos scenario of ecosystem development.

Note - aware that the last 9 minutes of audio from this episode were mistakenly added (as a hidden gem!) to the end of last week’s podcast. Not everyone caught it, and contextually makes far more sense here! Apologies for any confusion.