Kendra Lee presents five email prospecting tricks designed to generate a response - because starting a conversation is the whole point.

Kendra Lee is president of KLA Group, which helps small and medium-sized companies get more customers. Despite starting her sales career in accounting, failing IBM’s entry level sales exam and being told she couldn’t sell without an engineering background, Kendra Lee entered sales and proved those naysayers wrong. She turned her knowledge of numbers into a lead-generation approach that propelled her to the top 1% of sales professionals for each company where she sold. She is the author of "The Sales Magnet."
http://www.klagroup.com/