Founders Korner by Koridor

5 Secrets to Attracting and Retaining SaaS Customers | Founders Korner

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Attracting and retaining SaaS customers doesn't have to be a mystery. By focusing on offering a valuable solution, investing in customer success from the start, understanding your pricing model, creating educational content, and building a feedback loop, you can set yourself up for success in the competitive world of SaaS by following these 5 tips below.   

00:20 - Offer a valuable solution to a single customer 

  • You have limited resources, so avoid having more than one customer 
  • Focus on what they are missing 
  • Truly understand your customers and their needs, wants, desires, and fears  

    • 01:50 - Invest in your customer success early 

    • Build customer success into your products today 
    • Understand the customer journey with your product 
    • Learn what success means to your customer and solely focus on providing that success  

      • 02:50 - Understand your pricing 

      • The biggest mistake most startups make is they price themselves too low 
      • Understand what freemium means and how to leverage it to reduce friction, but how to get the customers to convert as they grow 
      • Understand your business goals and available resources to price correctly  

        • 05:00 - Build a content house 

        • Content in today's social media is the key, people want to be educated not sold to 
        • This is your opportunity to show your potential customers you understand them  
        • Utilize interactions and engage with users to build a community  

          • 07:40 - Create a feedback loop 

          • Always have a feedback loop with your customers so that you can continue supporting them 
          • Always ask questions and do not ever assume they're all happy 
          • Utilize the loop to get testimonials  

            • Our Host

            Sep is the Founder of Koridor and has a colourful and seasoned history of entrepreneurship in various industries! Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. Fortunately for us, his primary passion has always been to help drive like-minded entrepreneurs to success.

            So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.

            Links

            Koridor's Website

            Founders Academy

            Email Us

            Resources

            SaaS Product Playbook

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            Founders Korner by KoridorBy Founders Korner