Podcasting for Practice Growth

5. Selling Through Your Podcast Doesn’t Have to Feel Gross


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Let’s be honest: selling on your podcast can feel… icky.

As a therapist or coach, the last thing you want is to come across as pushy or self-promotional. But here’s the truth: If you want your podcast to grow your business, you do need to talk about your offers.

And the good news? You can do it with integrity, warmth, and ease.

In this episode, we’ll explore how to turn your listeners into clients, without ever feeling salesy.

You’ll learn:

  • Why selling is a natural part of podcasting (and doesn’t have to feel gross)
  • The difference between soft-selling and hard-selling (and how to use both)
  • Best practices for promoting your services inside your episodes
  • When to use baked-in ads vs. dynamic ads
  • How to make your offers feel like a seamless, helpful part of the conversation

If you’ve been avoiding “the sell,” this episode will shift your perspective and give you practical ways to start turning listeners into clients today.

📝 → Click here to download the workbook

🎧 Need clarity on how this all applies to your podcast?
Book a Podcast Therapy Session: a 60-minute clarity call to help you get unstuck and realign your podcast with your business goals.
You can book your session here.

Got questions or just want to say hi? I’d love to hear from you: [email protected]

And you can explore all my support options at meggiepodcastmanager.com

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Podcasting for Practice GrowthBy Meggie Lemmens - Podcast Strategist for Therapists