In this episode of Accelerated Velocity, we explore how AI is shaping the landscape of search and SEO. To be clear: SEO isn't dead, it's just evolving. Google still dominates web searches, but new discovery surfaces, including search-integrated LLMs like ChatGPT, present new opportunities for brand visibility. As always–high-quality, informative content is still key to nailing SEO. But the conversation also delves into new, AI-driven strategies for improving search visibility, including insights from Peter's AI-powered SEO workshop at NAMM 2025.

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Chapters

00:00 - Welcome & introduction

01:32 - Evolving Landscape of SEO and AI

03:30 - Understanding Search Behavior and Statistics

06:44 - The Impact of AI on Search Discoverability

09:59 - Strategies for Improving Search Visibility

13:04 - Conclusion & Wrap-Up

Sources

"OpenAI's Strategy to Make ChatGPT an All-Purpose App" on AI Secret

"AI Overview Study for 8,000 Keywords in Google Search" by Philip Petrescu for Advanced Web Ranking"