He was the one everyone counted on. And it came at a cost.

Shane Cyr grew up learning that being dependable meant being valued. Raised by a single mom with an absent father, he stepped into responsibility early. Leader. Athlete. The guy who never dropped the ball. But when he lost a starting role at ten years old, something shifted. He didn’t slow down. He pushed harder.

That drive followed him into adulthood. Success in business. Respect from others. But underneath it, something felt off.

“I didn’t feel like I had a lot of purpose.”

In this episode, Shane opens up about pressure, people pleasing, and the quiet weight of shame he carried for years. Through therapy, self-awareness, and showing up more honestly, he’s beginning to redefine what it means to lead and live.

If you’ve ever felt like you had to hold it all together for everyone else, this conversation will hit home.

Join the conversation inside BILD What Matters.

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BILD What Matters explores Business, Impact, and Life by Design.
Here to normalize the struggle behind leadership and building what really matters, so you know you're not alone. 

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