Grow! Business Podcast w/Cory Mosley

5 Signs It's Time to Update Your Branding

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Show Notes:

In this podcast episode, Cory Mosley and Lon Graham explore the necessity of keeping business branding and software systems current. They highlight how outdated visuals and technology can negatively affect a company's credibility and competitive edge. The conversation underscores the importance of evolving with market trends and customer needs, using examples from major brands like Coca-Cola and General Motors. They also touch upon the influence of AI on business decisions, referencing Tyler Perry's pause on a significant expansion. The episode emphasizes the value of efficiency, adaptability, and staying informed about industry advancements.


Timestamps:

  1. Outdated look and feel (00:08:19)
  2. The need for system updates (00:09:06)
  3. The impact of outdated branding (00:15:07)
  4. The significance of logo evolution (00:15:18)
  5. The example of General Motors (00:15:18)
  6. The timestamp's title (time it starts)
  7. Website Modernization (00:16:18)
  8. Consistency in Branding (00:18:06)
  9. Brand Continuity (00:22:34)
  10. Adaptation Challenges (00:25:27)
  11. Awareness and Innovation (00:29:59)
  12. Cutting Costs (00:33:45)
  13. User Experience (00:34:44)
  14. Elevating Customer Experience (00:36:39)
  15. Adapting to Business Changes (00:40:24)
  16. Consistency and Taking Action (00:44:58)


    17. Bullet Points:

    • Importance of updating branding and software systems in businesses
    • Impact of outdated branding and systems on business credibility
    • Need for businesses to evolve and adapt to market changes
    • Significance of staying current with technology and not being resistant to change
    • Maintaining brand freshness and modernity
    • Impact of brand consistency across different platforms
    • Challenges of adapting to new technologies and tools
    • Examples of companies reevaluating their branding to stay relevant
    • Impact of AI on industries and business operations
    • Importance of efficiency and adaptability in business operations


      • Disclaimers

      ...more
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      Grow! Business Podcast w/Cory MosleyBy Cory Mosley, CSP