Updated September 14, 2023

Subtitle

If your sell sheet driving is not driving the results you want or need, it might be time for a makeover

Synopsis

Is your sell sheet driving the results you want or need? If not, it might be time for a makeover. The solution may be to rebrand, adjust your value proposition, or modify your existing marketing strategy before these five danger signs become unavoidable headaches.

What You Will Learn

1. You will learn the five signs that your sell sheet needs to be redesigned, rethought, and rewritten.

2. You will learn how to analyze your sell sheet’s message.

3. You will learn to recognize if your reading audience has changed, shifted, or grown.

Introduction

Your book is rolling along, and you think your sell sheet is working hard for you. But is it doing all that it should be? Is your sell sheet driving the results you want or need? If not, it might be time for a makeover.

The solution may be to rebrand, adjust your value proposition, or modify your existing strategy before these danger signs become unavoidable headaches. If you can identify these problems, it is probably time to rethink your book’s sell sheet.

Avoid These Five Sell Sheet Danger Signs Before They Become Costly:

Sign #1. Your Sell Sheet’s Message Is Inconsistent

For example, is your sell sheet reflecting the content and information of the book, your blog, and your brand? Is the book’s cover, title, subtitle, and back-cover information all relevant to the book and projecting the correct message to your audience?

Is your sell sheet projecting the same message all your other marketing material is projecting? Is the content on your blog relevant to the same audience you wrote your book? A consistent message across your marketing material will make each piece more believable and powerful – and increase your chance of making a sale.

Sign #2. You Don’t Really Understand Your Audience

While writing your book, you had a very particular audience in mind. And, of course, that is the best way to write a book. But now that your book has been selling for several months and your blog has been up and running for much longer, you realize that other groups are buying the book you didn’t know would have an interest.