Before you launch your podcast, so much of your time and energy will be spent getting the sound and feel just right. Choosing the right format. Researching the best publishing frequency and day of the week.

You’re doing all the podcast things you’re supposed to do in order to make a really great podcast. Soon the time will come to press publish, and you need a plan to promote the podcast.

Here are 5 simple ways to ask your listeners to support your podcast.

Ask listeners to sign up for your newsletter.

That being said, your newsletter needs to be subscriber-worthy.

Ask them to write reviews or comments about your podcast.

This could take the form of: 

• Leaving a review of your podcast on iTunes 
• Leaving comments on your podcast Facebook page 
• Encouraging comments on your podcast website blog post that features your podcast episodes
• Setting up a Google My Business page for your podcast
• Ask for feedback on a Google Voice phone number

Ask listeners to share your podcast on social media by specifically tagging their friends.

Not only does this share the podcast, but tagging friends can also encourage the listener to comment to the tagged friend WHY they should listen to the episode. Feedback for you, and social media loves shares.

Ask listeners how the podcast (or a specific episode) has helped them.

There are basically 6 things you need to do in a podcast.

• laugh
• cry 
• think 
• groan 
• educate
• entertain 
• or a combination of any of these

If you’re not doing one of those 7 things, you’re boring. And there won’t be any incentive for your listener to WANT to talk about your podcast.

Ask them to follow you on social media.

Same rules apply about the why’s of following you as I just addressed with newsletters. Make your posts engaging, interesting, inviting, and share-worthy. It can’t be just about your latest episode publishing.

If you’re looking for more tailored help, then be sure to connect with our dedicated team of podcast professionals. We’ll help your business create a podcast from planning and launching to editing, presentation skills, promotion, and monetization. 

Interested in speaking with one of our professionals? Click here! We’ve put together a questionnaire to quickly fill out.  This will help us help you prior to our first information meeting, which you can schedule when you complete the questionnaire. The link is in the podcast show notes.

Subscribe to my free weekly My Podcast Guy newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

Email us at [email protected] to set up a time to talk more about your new or established business podcast.

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

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Copyright 2025 Brett Johnson, My Podcast Guy™