Small business owners play many different roles inside their companies, and being the salesperson is one of them. When speaking to entrepreneurs, I hear common misconceptions from them about sales. These ‘myths’ are holding them back from success with their company, so in this week’s podcast, I share 5 Small Biz Sales Myths Debunked and what you should be doing instead.

• Myth #1. Business Is Only Good In Upturns | 5 Small Biz Sales Myths Debunked
• Myth #2. Sales Come Easily To Big Business | 5 Small Biz Sales Myths Debunked
• Myth #3. Great Products Sell Themselves | 5 Small Biz Sales Myths Debunked
• Myth #4. Sales Increase With Advertising
• Myth #5. Sales Are For Salespeople

It’s easy to blame the economy and state that business is just out of your control, but that’s not true! In fact, many companies do extremely well during downturns by making positive changes to their mindset for sales success. You need to focus on making the mindset that you can create your own economy.

Small business sales have the same challenges as big business: lead generation, prospecting, objection handling, qualifying, and differentiating. Just because you’re small doesn’t mean you don’t have a chance. You have competitive advantages. You need to identify, leverage and implement them!

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You’ve probably heard of the expression – “if you’re great at what you do – people will come.” Wrong. Networking is essential for creating awareness around your product or service! Let people know who you are and what you do.

While it often seems like a foolproof strategy, you mustn’t rely on word-of-mouth advertising because someone has to buy your product first. Instead, it would be best to create a plan and energy around your product that creates excitement, conversation and discussion.

It seems logical that sales increase with advertising and is the best way to reach your audience. However, it’s the best way to lose money quickly. Instead, it would be best to identify 3 ways to advertise your product or service and reach your customers more affordably: blog posts, videos, podcasts, etc.

Sales are not just for salespeople; everyone is in sales and needs this mentality – because without sales, we don’t have a business!

Sales skills need to be learned, practiced, and mastered. In our Sales Accelerator pack, we teach you the skills all sales professionals, entrepreneurs, and small business owners need to sell effectively. Join us in mastering the sales process, starting with getting the right mindset, differentiating from the competition, building strong relationships, and delivering compelling sales presentations using stories.

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