This week's hotel industry briefing highlights significant developments, including new hotel openings and acquisitions by major brands like Marriott and Hilton, a surge in hotel franchising in Australia, and investment in Brisbane's hospitality sector ahead of the 2032 Olympics. The report also examines industry trends such as the rise of wellness tourism and a return to pre-pandemic travel levels, featuring increased spending on experiences. Finally, it notes key leadership appointments within several hotel groups and the launch of a new digital careers platform to address industry skills shortages.