This week’s 5-Star Weekly Briefing highlights current trends, investments, and developments in the hotel sector.

We dive into a significant period of Australasian expansion as Minor Hotels leverages a record 2025 to debut the NH Collection in Sydney and Avani in Queenstown. The shift toward asset-light models intensifies, with The Ascott Limited transitioning into a global lodging powerhouse, while Hilton prepares for eight major brand debuts across APAC this year, including the luxury LXR brand on the Gold Coast.

Investment activity remains robust with Radisson Hotel Group signing the Radisson RED Queenstown and IHG embarking on a landmark four-hotel partnership in Vietnam’s Vinhomes Green Paradise. We also examine the "perception problem" of AI-driven dynamic pricing and new data revealing that 25% of travellers now bypass traditional search engines for Generative AI tools. Finally, we look at the completion of InterContinental Sydney Coogee Beach’s multi-million-dollar transformation.

Stay informed and stay ahead in the hospitality industry.