This week’s Five-Star Weekly Briefing highlights current trends, investments, and developments in the hotel sector.Marriott International announces its flagship 279-room Sydney Marriott Hotel Parramatta, opening in 2027, while IHG partners with Luxora and La Vie to bring Holiday Inn back to Townsville by 2026. Veriu and Riverlee unveil plans for a 100-key Punthill hotel in Melbourne’s New Epping, and Radisson continues its expansion across Fiji, New Zealand, and Australia. Marriott also acquires lifestyle brand CitizenM for US$355M, and Park Hyatt Melbourne is sold to Shayher Group for A$200M. Cross-border investment into Australian commercial real estate hit US$2.46B in Q1 2025, second only to Japan, according to Knight Frank. Crowne Plaza reports a global shift toward blended travel combining work and leisure, while the Design Inn Symposium spotlights AI’s role in hotel design, adaptive reuse, and community impact. The fast-growing City of Moreton Bay is calling for 10 new hotel developments amid rising demand, and Ascott adds over 17,400 units globally through its multi-typology strategy. Key leadership changes this week include new appointments across corporate affairs and general management roles at major hotel groups, with several senior industry figures stepping into leadership positions.